Licensing expert Stephen Key shares the latest information he has received about the direct response marketing television (DRTV) industry from Trish Dowling, senior vice president of merchandising for All-Star Products Group.The company does direct response marketing, which means direct to consumer. They directly contact consumers in various ways. One way is through television, also known as infomercials. Another is through Facebook and Instagram. They also sell to all the major retailers direct to consumer. She has been with the company for eight years now. Stephen discusses why your approach should be different for DRTV, what kinds of ideas are the right fit for this industry, the benefit of having a prototype, whether patents are important, manufacturing costs and pricing, and more. Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Co-founded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.